About
You know that moment when you open the fridge, not knowing exactly what you’re looking for, but hoping to find something that hits the spot? That’s what we aim to do with our products: bring you something fresh and unexpected that makes you feel great. We're here to build a community that thrives on offbeat ideas and celebrates spontaneity.
The Founders
We’re Anshul and Abhimanyu, two childhood friends brought together by a shared love for art, music, and storytelling. Fridge started as a way for us to channel that energy into something tangible. What began with scribbles, playlists, and late-night ideas slowly shaped itself into a fashion brand, one that feels like home to creatives who don’t fit in boxes.